One of the most overused phrases in the media in the past year or so has been "Watercooler." At one time it actually meant what it said. It was water stored in a cooler so people didn't have to be hot and thirsty. Then it took on a whole new definition because apparently the idea was that people gathered around a watercooler at their respective jobs and talked with their co-workers about what happened on TV last night. I've never experienced a moment in my life where I talked about a pertinent topic with someone by a watercooler. Maybe I just haven't lived yet.
Now the trendy journalists, bloggers, and other hip writers who brought you ....uber cool, fashionista, and of course multi-culti have now shortened "It was the talk around the watercooler this morning..." to "It was a watercooler performance." Shut the F up. I'm sick of this. Although I'm a guy who enjoys silly puns and wordplay, I can't stand it when a group of journalists adopts a phrase or word that just sounds stupid. Just because I think laptops are really cool doesn't mean I'm going to start writing in my blogs that "Jordin Sparks performance last night was soo laptop." It sounds like something from Mad Libs. Give me a break. Maybe if more writers came up with original sayings or catchphrases they would stick. No one in real life actually uses the "watercooler" terminology, it's merely for writers. A writer can easily express that a performance or show has created a buzz, oh no...there's another one: buzzworthy. yeecchhh. On the other hand, a word like metrosexual has stuck most likely NOT because it's a cool word but it is a term to describe something that we didn't really have a term for in our vernacular without calling a guy gay, queer, or feminine, which are obviously both derogatory. Now we can describe more accurately what a guy is when he is trendy, perfectly manicured, and has a man purse.
Another one that has bothered me for years is labelling every group of TV or movie characters with more than 3 people who drive around solving a crime or a murder or kill vampires as "The Scooby Gang." I would rather have a giant man-eating cobra swallow me whole than to still have to read writers using this as an adjective to describe the crew from The Blair Witch project, and Buffy the Vampire Slayer, among others.
One of the culprits is Entertainment Weekly. It's a magazine I've read since I was literally 9 or 10 years old and I've only noticed this uber cool terminology within the past several years. It definitely bothers me. Even though I admit to getting my jollies from creating stupid catchphrases and new combo words, It's rare that I would push them off on others unless I truly believed that some other people might a) enjoy them in the way that I do b) actually start using them c) simply think they sound funny. The stuff these folks are coming up with are plain stupid sometimes and it's a stretch to think that even with a gigundo sized readership not everyone is going to appreciate or even understand some of these ultra hip words. Are they shooting for the other wannabes who are going to actually start saying "Blake was sooo laptop" last night. What are they thinking?













