Recently a few coworkers and I got into a heated debate as to which chocolate beverage is better, Nesquik or Yoo-hoo. If you're one of the folks out there who thinks "milk was a bad choice," then you may not enjoy chocolate milk to begin with. In that case you may take a pro-Yoo-hoo stance since it's not technically full fledged chocolate milk, but "drink." During my days of lunchboxes and brown paper bagged lunches, a Yoo-hoo drink box was always there to bring my mouth some chocolatey happiness. The one characteristic of Yoo-hoo that I've always enjoyed over typical chocolate milk is that it never felt like it weighed me down, it wasn't thick and creamy like drinking a can of paint. Yoo-hoo's lighter consistency helped broaden its drinkability to more situations than your average chocolate milk.
Yoo-hoo's origin goes way back to the 1920's when Natale Olivieri and his family sold his Tru-Fruit beverages out of their grocery store in New Jersey. Soon, Olivieri came up with a method of making chocolate flavored drinks that never went bad thanks to a special bottling process that eliminated spoilage. So if you have old Yoo-hoo in your pantry, if it's sealed it will never go bad! Boosting it's stock even more, Yoo-hoo sticks to its Jersey roots as it operates a plant in Carlstadt, NJ.
Here's one of my favorite Yoo-hoo commercials from the '80s. It was pretty cheesy then, but now it's classic.
As far as nutrition goes, Yoo-hoo offers more vitamins and minerals than Nesquik. In that contest, Yoo-hoo wins 7-5. Nesquik contains saturated fat and cholesterol while Yoohoo has ZERO in those categories. For the health conscious, Yoo-hoo is the better choice. Like Nesquik, Yoo-hoo offers a variety of flavors in addition to chocolate, but they are more of a challenge to find considering the hunt you need to embark on to find plain, original Yoo-hoo.
Baseball fans may jump on the Yoo-hoo bandwagon since legends Mickey Mantle and Yogi Berra have both hawked the drink. Simpsons loyalists know what Yoo-hoo is all about since Yoo-hoo promoted a sweepstakes in 2003 featuring The Simpsons, one of America's longest running primetime shows.
For those who do consider artery clogging, mucilaginous milk to be refreshing, well there was always Nesquik or as I remember it...Quik. Can you even remember a time when Nestle wasn't so egomaniacal that they didn't feel the need to muscle their companies name into one of their products? It wasn't until 1999 that Nestle Quik became Nesquik in the U.S and several other countries. Personally, I was fine with calling it Nestle's Quik, I think it sounded better. Nesquik offers strawberry and vanilla varieties, and it's still available in the classic powder mix.
Nowadays, Nesquik is widely associated with its yellow plastic bottles found in the refrigerated sections of 7-11's and Quick Chek's. Although, if you grew up in the '70s or '80s then you're probably more familiar with mixing Quik powder into a glass of milk. Dane Cook's bit about Nestle Quik's "powdery magma" exploding in his face, and being all "hopped up on the Q" really sums up its appeal to children. My mom was always apprehensive to allow me to mix up some Quik, because something in her head told her it would be a disastrous event. She was usually right.
Points go to Nesquik for having a fairly cool bunny mascot. In a ridiculous move, the Quik bunny used to wear a "Q" on his shirt now wears an "N" to stand for Nesquik. The shit is still Quik!!! The f--king bunny needs a Q! The Nesquik Bunny also appears on the front of the Nesquik Cereal box which is something else Yoo-hoo doesn't offer consumers. Nesquik cereal ain't too shabby. Even if it's similar to Cocoa Puffs, it's got smaller balls, cocoa balls that is. Smaller balls aren't the only indication that Nesquik cereal is basically a Cocoa Puffs knockoff, Sonny, the Cuckoo Bird is 50,000 times more insane that the non-threatening Quik Bunny. Talk about hopped up on the Q!
If you're still undecided as to who should win this grudge match, take a further look at some Yoo-hoo and Nesquik related links:
OK so, I'll admit that Yoo-hoo is lacking in the cool mascot department, especially one who happens to be really good at Atari and goes on adventures with Superman. Yoo-hoo has a lot of catching up to do in that category. May I suggest Dr. Janosz Poha?
The Nesquik Bunny's Bobblehead and plush doll
Yoo-hoo's official page
Creative Loafing's blog The Daily Loaf has a fine post on how to make "The Hooville Martini," a delicious sounding alcoholic concoction that incorporates Yoo-hoo.
Shawn Robare's modern masterpiece at Branded in the '80s: his discovery of what's written on the underside of Yoo-hoo's cardboard packing, its eventual conspiracy theory and the comic book it inspired.
Retro Planet's Character of the week all about the Nestle Quik Bunny
5 Reasons Yoo-hoo Rocks My Socks, by Ken Tuccio
One of Quik's best commercials, the bunny's all strung out: